My Cool Inventions Featured on Fox Business With Dr. Woody

Any conversation about American inventors typically congers images of the likes of Alexander Graham Bell, Thomas Edison, and Henry Ford. This country was founded on great inventors and our tradition for encouraging innovation still makes us great. However, the process is tough and the odds of getting an invention to market are slim.

To learn more about the challenges modern inventors face I spoke with Akos Jankura, inventor, entrepreneur, and host of My Cool Inventions Radio. Jankura got his start as a chemist developing stain removers and laundry sheets. He eventually developed and patented his own specialized brand of laundry sheets that went on to sell millions. His passion for solving problems through invention led him to want to help other aspiring inventors. Jankura firmly believes “the best asset this country has is inventors.” However, the challenge these inventors and aspiring entrepreneurs face is a minefield of unregulated rip-off artists and scammers looking to take advantage of them. Jankura has seen far too many scammers prey on those budding inventors who have just given birth to their invention and are blinded by the prospect of getting their invention out into the world.

To help new inventors navigate the murky waters of bringing a new invention to market he launched My Cool Inventions Radio. The show is somewhat of a cross between Shark Tank and American Idol where inventors come on free of any charge and present their products to a national audience where listeners will vote on the viability of the product and provide real feedback to the inventor. When it comes to avoiding common pitfalls, Jankura advises new inventors to consider the following:

Stop and Learn: Just as in any business endeavor, you must educate yourself. “I wouldn’t tell someone to jump into a pool if they didn’t know how to swim,” says Jankura. The reality is lack of knowledge can put a new inventor at a tremendous disadvantage because it makes them vulnerable to scammers. Due diligence is important. Be sure to check out trade associations, industry publications, and online resources before making the plunge.

According to Jankura organizations such as the Electronic Retailing Association, RESPONSE Expo, and USPTO seminars are great places to get information about the process of getting an invention to market.

Connect with the Right People: Jankura likens the inventing process to mountain climbing. “If you are going to climb Mount Everest you will need a guide” says Jankura. You will need an advisor with experience, someone who will help you avoid the traps of scammers. However, you must be deliberate in who you connect with. There are scammers out there who will claim they can get you access to key players or will claim their own affiliations and status will open doors. Jankura advises against paying for this type of access. Take your time and get to know the players before making any commitments.My

John Cremeans Wins Best Product Expert at 2014 ERA Moxie Awards

WASHINGTON, DC–(Marketwired – Sep 19, 2014) – Electronic Retailing Association (ERA) announces Moxie Award winners for the best direct response marketing campaigns of 2014. The Moxie Awards Gala is one of the must-attend events of the year for direct response marketers around the world. Professionals in the direct response industry gather at the Gala to recognize the year’s best campaigns in a variety of categories, such as television, radio, online, and mobile marketing.

“We commend the work of those who submitted their campaigns in each category for the 2014 Moxie Awards,” said Julie Coons, President and CEO of ERA. “It is an honor to recognize the winners for their achievements and we look forward to watching them and others in the industry continue to succeed.”

Guests attended the Moxie Awards Gala to enjoy dinner and live music before the awards ceremony on Thursday, September 18th, at Wynn Las Vegas. Winners include:

Best Long Form of the Year, Over $400K – Meaningful Beauty, Guthy-Renker
Best Long Form of the Year, Under $400K – ZUMBA Incredible Results, Dragonfly Productions
Best Short Form of the Year, Over $75K – Proactiv+, Guthy-Renker
Best Short Form of the Year, Under $75K – no!no! Wow Factor, Schulberg MediaWorks
Best Digital Marketing Campaign – Proactiv+ Adam Levine Pre Roll, Guthy Renker
Best DR Radio Campaign – CTCA: Karyn Marshall, Havas Edge
Best DR Website Design – Proactiv+, Guthy Renker
Best Financial Services Campaign – Premera Blue Cross – “Have You Heard”, Envision Response
Best Health Campaign – Medifast – Testimonials, R2C Group
Best International DRTV Campaign – MaxiClimber, Concepts TV
Best Long Form, Beauty – WEN, Guthy-Renker
Best Short Form, Beauty – Proactiv+, Guthy-Renker
Best Long Form, Brand Response – Wolfgang Puck Pressure Oven, Brand New Media
Best Short Form, Brand Response – USO “Mike Martinez,” Havas Edge
Best Long Form, Housewares – Positec – WORX Air, R2C Group
Best Short Form, Housewares – Pressure Cooker, Tristar
Best Long Form, Variety – Positec – WORX Air, R2C Group
Best Short Form, Variety – Pocket Hose Ultra, TeleBrands
Best Short Form, Intellectual Property – Weider Ruthless, Icon Fitness Studios
Best Presenter – Brooke Burke for Sheer Cover, Guthy-Renker
Best Product Expert – John Cremeans for Oasis Sphere, TMGTV
Best Sports Fitness Campaign – ZUMBA! Incredible Results, Dragonfly Productions
Best U.S. Hispanic Campaign – Meaningful Beauty, Guthy-Renker
Best Short Form, People’s Choice – Ronco Pocket Fisherman, Bluewater Media
Best Long Form, People’s Choice – Harvest Cookware Pressure Pro, Bluewater Media
To learn more about the Moxie Awards Gala, please visit http://www.retailing.org/d2c/content/moxie-awards-gala.

About the Electronic Retailing Association
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

Akos Jankura Wins For Best Live Shopping On-Air Guest at 2012 ERA Moxie Awards

2012 ERA Moxie Awards Winners
Below are the 2012 ERA Moxie AwardTM Winners:

Lifetime Achievement Award
Kevin Harrington, As Seen on TV, Inc.

DR Icon Award
Montel Williams

Marketer of the Year
Hampton Direct

Best Short Form of the Year – Under $50K
Bake Pops, Telebrands

Best Short Form of the Year – Over $50K
Turbo Pak, Infomercials, Inc.

Best Long Form of the Year – Under $250K
Ahh Bra2, Torstar Media Group Television/SHOPTV

Best Long Form of the Year – Over $250K
INSANITY “Not So Crazy After All”, Beachbody, LLC

Best Short Form, Beauty
Proactiv Solution 13 “Deep Cleansing Brush”, Guthy-Renker

Best Long Form, Beauty
Proactiv Solution 13 v3, Guthy-Renker

Best Short Form, Health
LA Weight Loss, Kingstar

Best Long Form, Health
ZQuiet “Stop Snoring”, Envision Response, Inc.

Best Short Form, Sports & Fitness
ICON Health & Fitness, Weider Speed Weight 100, R2C Group

Best Long Form, Sports & Fitness
Jillian Michaels Body Revolution, Dragonfly Productions

Best Short Form, Housewares
Grout Bully, Bluewater Media

Best Long Form, Housewares
Hoover WindTunnel Air, Acquirgy, Inc.

Best Short Form, Intellectual Property
Shirley Temple, Two-D Productions

Best Long Form, Intellectual Property
GameFly “Game Center”, R2C Group

Best Short Form, Variety
Sift N Toss, Concepts TV Productions

Best Long Form, Variety
JawSaw, Infomercials, Inc.

Best Celebrity Presenter
Jillian Michaels, NordicTrack Incline Trainer X9i

Best Short Form, International DRTV Production
Proactiv Solution – Sam Willoughby, Guthy-Renker

Best Long Form, International DRTV Production
Octaspring, Kingstar

Best Short Form, U.S. Hispanic
Clave al Inglés, Omni Direct Inc.

Best Long Form, U.S. Hispanic
CarMD, Euro RSCG Edge

Best DR Website Design
trytemptu.com, Temptu

Best Mobile Marketing Campaign
Ines Secret Mobile Application, Oak Lawn Marketing Group

Best Use of Online Video
What if Justin Bieber knocked on your door to give you some Proactiv?, Guthy-Renker

Best Female Presenter
Carey Grange, Temptu

Best Male Presenter
Jay Kordich, “How to Live to be 100”

Best DR Radio Campaign
Protection 1, Mike & Mike on ESPN Radio, R2C Group

Best Live Shopping On-Air Guest
Akos Jankura, Torstar Media Group Television/SHOPTV

Best Short Form, DR Corporate Branding
LifeLock “Parallel Lives”, Euro RSCG Edge

Best Long Form, DR Corporate Branding
Blount, Oregon PowerNow Chainsaw, R2C Group

People’s Choice, Short Form
Stompeez, Infomercials, Inc.

People’s Choice, Long Form
Euro-Pro, Shark Lift-Around, R2C Group

TuneIn.Com Forms Strategic Alliance with Over 20 Top Broadcasters, Includes My My Cool Inventions Radio

TUNEIN FORMS STRATEGIC ALLIANCES WITH OVER 20 TOP BROADCASTERS, INCLUDING PUBLIC RADIO INTERNATIONAL AND C-SPAN RADIO Broadcasters Selected TuneIn to Extend their Reach to the Audio Service’s 40 Million Monthly Active Listeners

PALO ALTO, Calif., September 17, 2012 – On the heels of celebrating their 40 million monthly active listener milestone, TuneIn, the leading service for listening to music, sports and news streams from around the world, today announced continued growth, forming strategic alliances with 20 broadcasting companies, including news giants C-SPAN Radio and Public Radio International.

“After reaching the 40 million monthly active listener milestone earlier this month, we are more committed than ever to serving our growing listener base by offering as many quality content options as possible,” said John Donham, CEO, TuneIn. “Aligning with renowned and respected news organizations like C-SPAN and PRI will be a fantastic and effective way for both TuneIn and these broadcasters to continue to build and expand our audiences.”

Of the 20 companies, My Cool Inventions Radio was included:

  • My Cool Inventions Radio – My Cool Inventions Radio is a nationally syndicated “reality radio” show based from Tampa hosted by inventor and billion dollar pitchman– Akos Jankura ‘The Solutionist’ and John Cremeans ‘The Doctor of Shopology’,
    allowing entrepreneurs and inventors to pitch product ideas live giving listeners the ability to vote on their favorite invention. Since the premiere of My Cool Inventions Radio on its flagship station 970 WFLA, the “reality radio” show has been inundated with hundreds of inventors submitting their products for free on a daily basis and has recently seen a 70% increase in audience size.