MINNEAPOLIS, Aug. 21, 2017 (GLOBE NEWSWIRE) — Evine Live Inc. a multiplatform video commerce company, today announced that for the first time in the Company’s history, it will broadcast live from the Minnesota State Fair, North America’s largest 12-day event which attracts nearly two million visitors annually. Appearing on the opening day of the fair, August 24th, the live broadcast will feature celebrity guests Paula Deen, John O’Hurley (J. Peterman from Seinfeld), as well as Akos ‘The Solutionist’ Jankura, one of the world’s top inventors and problem-solving experts. In addition to the live shows, the event will provide an interactive Evine experience for the hundreds of thousands of fans attending the fair on that day.
‘Simply put, the Minnesota State Fair is one of the biggest ‘ and best ‘ fairs in the U.S. and we couldn’t be more excited to be the first retailer of our kind to broadcast live from such an event,’ said Bob Rosenblatt, Chief Executive Officer at Evine. ‘The ‘Great Minnesota Get-Together’ is the perfect opportunity to bring the Evine experience to our Minnesota neighbors and have a chance to meet new friends of Evine as well.’
Beginning at 12:00pm ET, fair-goers can grab a seat and watch ‘Paula Deen’s Kitchen,’ a two-hour show that will broadcast live to Evine’s more than 87 million homes. The Queen of Southern Cuisine will demonstrate how to whip up fair-food with ease, and with less fat, using her air fryer and other signature kitchen items. In addition to having an opportunity to participate in the live audience, fans at the fair will get a chance to meet Paula Deen and get a photo or autograph at 3:00pm ET.
‘Being from the south, I’m no stranger to a good ol’ fair,’ said Paula Deen. ‘I’ve heard the Minnesota State Fair is truly in a league of its own and I am excited to be a part of one of the greatest get-togethers in the country. I can’t wait to try some classic fair foods, test my hand at carving a butter princess, cook up my favorite dishes, and get to meet all of the wonderful people at the Evine stage.’
Following Paula Deen, at 3:00pm ET, ‘Pet Shoppe with John O’Hurley’ will broadcast live and present pet care products and educational tips for pet parents. Like Paula, fans will get a chance to meet John O’Hurley beginning at 12:00pm ET. The final live broadcast hour of the day will feature Akos ‘The Solutionist’ with his unique and innovative items that solve even the most complex real-life problems. Viewers can tune in to catch him live at 5:00pm ET.
In addition to live shows, Evine will offer a variety of hands-on and engaging experiences, both at the fair as well as on Evine’s social channels. Fans are invited to watch a Facebook Live show featuring Paula Deen at 2:30pm ET and a YouTube Live show covering an Evine Found at the Fair product search at 6:00pm ET. Fair-goers will also have opportunities to win prizes, take fun photos and meet a handful of Evine’s on-air hosts.
Evine’s stage will be located at the Expo Place at the Minnesota State Fair, located north of Murphy Avenue between Cooper and Cosgrove streets, and east of the Pet Center.