John Cremeans Wins Best Product Expert at 2014 ERA Moxie Awards

WASHINGTON, DC–(Marketwired – Sep 19, 2014) – Electronic Retailing Association (ERA) announces Moxie Award winners for the best direct response marketing campaigns of 2014. The Moxie Awards Gala is one of the must-attend events of the year for direct response marketers around the world. Professionals in the direct response industry gather at the Gala to recognize the year’s best campaigns in a variety of categories, such as television, radio, online, and mobile marketing.

“We commend the work of those who submitted their campaigns in each category for the 2014 Moxie Awards,” said Julie Coons, President and CEO of ERA. “It is an honor to recognize the winners for their achievements and we look forward to watching them and others in the industry continue to succeed.”

Guests attended the Moxie Awards Gala to enjoy dinner and live music before the awards ceremony on Thursday, September 18th, at Wynn Las Vegas. Winners include:

Best Long Form of the Year, Over $400K – Meaningful Beauty, Guthy-Renker
Best Long Form of the Year, Under $400K – ZUMBA Incredible Results, Dragonfly Productions
Best Short Form of the Year, Over $75K – Proactiv+, Guthy-Renker
Best Short Form of the Year, Under $75K – no!no! Wow Factor, Schulberg MediaWorks
Best Digital Marketing Campaign – Proactiv+ Adam Levine Pre Roll, Guthy Renker
Best DR Radio Campaign – CTCA: Karyn Marshall, Havas Edge
Best DR Website Design – Proactiv+, Guthy Renker
Best Financial Services Campaign – Premera Blue Cross – “Have You Heard”, Envision Response
Best Health Campaign – Medifast – Testimonials, R2C Group
Best International DRTV Campaign – MaxiClimber, Concepts TV
Best Long Form, Beauty – WEN, Guthy-Renker
Best Short Form, Beauty – Proactiv+, Guthy-Renker
Best Long Form, Brand Response – Wolfgang Puck Pressure Oven, Brand New Media
Best Short Form, Brand Response – USO “Mike Martinez,” Havas Edge
Best Long Form, Housewares – Positec – WORX Air, R2C Group
Best Short Form, Housewares – Pressure Cooker, Tristar
Best Long Form, Variety – Positec – WORX Air, R2C Group
Best Short Form, Variety – Pocket Hose Ultra, TeleBrands
Best Short Form, Intellectual Property – Weider Ruthless, Icon Fitness Studios
Best Presenter – Brooke Burke for Sheer Cover, Guthy-Renker
Best Product Expert – John Cremeans for Oasis Sphere, TMGTV
Best Sports Fitness Campaign – ZUMBA! Incredible Results, Dragonfly Productions
Best U.S. Hispanic Campaign – Meaningful Beauty, Guthy-Renker
Best Short Form, People’s Choice – Ronco Pocket Fisherman, Bluewater Media
Best Long Form, People’s Choice – Harvest Cookware Pressure Pro, Bluewater Media
To learn more about the Moxie Awards Gala, please visit

About the Electronic Retailing Association
The Electronic Retailing Association (ERA) serves as the exclusive trade association representing the $350 billion direct-to-consumer marketplace. ERA membership spans the globe to encompass all levels of direct marketers, from start-up companies to global leaders that employ the power of direct response to market across all platforms including television, digital media and radio to achieve a consumer-direct, measurable and accountable response. In addition to helping grow its members’ business opportunities and profitability as a major resource for networking, business tools and information, ERA is also the voice of the direct-to-consumer industry in the nation’s Capital, working daily to protect the regulatory and legislative climate in an ongoing effort to ensure direct response marketers’ ability to bring quality products and services to the consumer. Through its acclaimed self-regulatory guidelines, ERA is also dedicated to building consumer trust in direct response-marketed products and services. ERA can be visited on the Internet at www(dot)retailing(dot)org.

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